Starbucks and MIT are currently working to solve the Starbucks Cup Dilemma – eighty percent of drinks walk out of Starbucks’s stores; an astonishing 3 billion of the nation’s 200 billion-plus paper cups are Starbucks cups, and they are thrown into dumps each year. A new cup is needed, and a new in-store experience to support it. Students in our Designing the Greater Good class are researching, brainstorming, developing new customer journey scenarios, sourcing new materials, and designing new cup designs to help inform the conversation. Students will be blogging about the design process here, check back with them soon.